Here on the blog we talk a lot about pushing the creative standards, thinking out of the box, not following trends blindly, and finding a personal connection. I do believe, however, that the core values of our vision in weddings are quite traditional. The central meaning of weddings being family and relationships, for example. Or the idea of making images as a way of treasuring personal memories for generations to come. Surprisingly, it feels like a lot of this has been lost with the growth of weddings as an industry, the arrival of new technologies, and just the overall change in culture and society. I am generalizing, of course, but it is much more common to see photography or video that focuses on technique rather than content. There’s a lot of work that pays attention in the spectacular jaw-opening shots but not on the quiet tears of the mom looking at the bride in the ceremony. That kind of thing.
I have the wedding video of my parents in my hard drive and sometimes I still watch it. Perhaps it is not the best resolution or doesn’t have the perfect audio, but I do appreciate that whoever did that did it for the purpose of my parents remembering their day. The video doesn’t try to make anyone look cool and it is not a display of the best possible shots. My parent’s wedding video is just a document of a family celebration, a couple in love, and for me it is a personal treasure.
Perhaps what we are doing with images has very old-school values at their core, just the form is different. We have tried to focus on what we think is important and use the tools that we have at our disposal to elevate that into a new experience. Somehow, it is as if we are capturing reality and translating it into the language we speak. The language of the documentary, fiction, time, space, reality, dreams, colors, composition, and light…
